Bluetooth The Next Generation Brand Designs

Bluetooth - the next generation chips
This was a brief I worked on with Ware Anthony Rust (WAR), they won the brief for this project. The requirement was to develop an option of brand names as a suffix to Bluetooth for the next generation Bluetooth Chips. The new chip was to be three times faster than the previous. There was to be a medium rate rolled out first, then a top rate chip in five years time. The two I choose were Bluetooth Ekspress and for the top rate one Bluetooth Ekstrem. Both playing on the Danish spelling of the similar English words, as Bluetooth was named after the Danish King Bluetooth (who was known for his unification and great communication skills).