Sun Smart Skin Cancer Awareness Campaign- Ambient media
A portable exhibition suitable for shopping malls, sea fronts, parks etc. The shop dummies all have the skin care labels on them and hold leaflets which people can take away. In the background posters can be displayed to link it together.

In addition extras could be employed to wander around with obvious labels on their skin to draw attention around the exhibition. They too could have leaflets with information on to give out and could be briefed to talk to people about skin cancer awareness.

This would work well on a beach, as the labels would be obvious on the extras when they're in swim wear. As well as the informative leaflets they could have promotional sun cream testers to hand out. The sun screen bottles could have the fabric labels on them too. The sun cream product could be a good retail promotion, rolled out to incorporate a whole sun screen range by Sun Smart or as sponsors of an existing brand.

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