Sun Smart Skin Cancer Awareness Campaign - Adshel
An adshel mock up in a city centre. The labels that feature prominently on the posters are 3D mock ups of clothing care instruction tags. The care instructions apply to your skin. The adshel posters would be boxed in plastic to protect the fabric label from vandalism and the weather. These labels create interaction and involvement, even surprise as they are attached to the models bare skin.

The text on the posters reads;
'One serious sunburn can increase the risk of skin cancer by as much as 50%, taking possibly 30 years to develop into cancer. More than 2000 people die every year from skin cancer.
For more information contact www.sunsmart.org or call 0800 9388'.

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