Sun Smart Skin Cancer Awareness Campaign
An advertising campaign created to raise awareness about skin cancer. There are posters, a mini exhibition/ambient media, postcards and adshel designs.

The labels that feature prominently on the posters are 3D mock ups of clothing care instruction tags. The care instructions apply to your skin. These labels create interaction and involvement, even surprise as they are attached to the models bare skin.

The text on the posters reads;
'One serious sunburn can increase the risk of skin cancer by as much as 50%, taking possibly 30 years to develop into cancer. More than 2000 people die every year from skin cancer.
For more information contact www.sunsmart.org or call 0800 9388'

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