Mundipharma International (MINT) Pharmaceutical Company
There are three parts to the direct mail piece. The joint second displayed on this page looks like a pill packet (containing mints), it is the 'cure' to the communication problem in that it is actually introducing Minteract the new intranet software. Minteract is a play on the shortened name for Munipharma which is also know as MINT.
The company Mundipharma realised that communication between its dealers in the UK and world wide was very weak and affecting their business. The launch of an intranet site would help with this and other issues within the business. This mail out was to promote the new intranet site.
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